Automotive companies have been early adopters of social media, often using it to promote their brands through these channels. But has your company realised the full potential of social media as a vehicle for customer service?
Did You Know?
- 71% of consumers who have had a positive social media customer service experience are likely to recommend the brand to others
- Customers expect an answer to a social media request within 30 minutes
- But in the automotive sector, customers have to wait up to 48 hours on average for a response
- And often the answer doesn’t contain all the information they need!