How automotive brands can create A 360-Degree view of the customer
To succeed in today’s highly competitive market, automotive manufacturers need to create a single 360-degree view of their customers, with the ability to track and understand their behaviours, to make sure they don’t miss sales and retention opportunities.
But in an era of data overload, this can be hard to achieve!
This white paper provides strategies to help you collate, integrate and make sense of your customer data, so your customer service represenatives have the knowledge and tools to provide accurate, responsive and personalised service throughout the buyer journey. It covers:
Don’t get left in the slow lane when it comes to understanding your customers!
Ahmed Aboukar
Business Development
Arvato CRM Solutions
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