To succeed in today’s highly competitive market, automotive manufacturers need to create a single 360-degree view of their customers, with the ability to track and understand their behaviours, to make sure they don’t miss sales and retention opportunities.
But in an era of data overload, this can be hard to achieve!
Did You Know?
- Companies currently support an average of eleven communication channels
- Premium car customers have 25% more interactions in the buying cycle
- Car buyers switch an average of four times between online and offline channels
- But only 8% of organisations believe all their customer contact channels are connected
