Authored by Parham Saebi, Customer Service Solutions Director at Arvato CRM Solutions. Customers are more likely to buy from a business that offers highly personalised experiences, but delivering them can be problematic. The answer lies in implementing new technology to transform how you collate and use data and the ability to adapt to changes in preferences or circumstances in real-time.
Arvato’s robotic process automation partnership with Fremantle, one of the world’s largest content production and distribution companies, has been shortlisted for the ‘Best Newcomer’ category at the Blue Prism Excellence Awards 2021.
Our ArvatoTalks ‘Countdown to 2030’ external marketing and communications campaign has been named as a finalist for the ‘Automotive & Transport Marketing Communications Campaign of the Year' category at the PR Moment Awards 2021.
Authored by Parham Saebi, Customer Service Solutions Director at Arvato CRM Solutions. Retailers are now being challenged to deliver customer experience that is ‘hyper-personalised’. Getting it right can help brands both win and retain customers, boost revenue streams, reduce customer effort and improve the overall customer experience.
Arvato has collaborated with Retail Week to explore how retail brands are transforming their business models to meet the challenges of the pandemic and evolving consumer needs. In a new article, we highlight the five key steps from the report that retailers should follow to create a world-class customer experience, to drive sales in 2021 and beyond.
Authored by Parham Saebi, Customer Service Solutions Director at Arvato CRM Solutions. While subscription models may not be new to the retail industry, they will play an increasingly central role in the future. With the right technology in place, they offer increasing opportunity for brands to diversify their offerings while building their customer relationships and loyalty.
Our CEO, Debra Maxwell, joined members of the outsourcing industry in a forum to discuss what companies in the sector must do to ensure gender imbalance becomes a thing of the past.
Authored by Parham Saebi, Customer Service Solutions Director at Arvato CRM Solutions. Livestream e-commerce is a channel that has exploded in popularity in China and could provide UK brands with a new and powerful way to engage and interact with customers online. What does it entail, and how could it benefit brands in the UK?
Authored by David Morton, Sales and Solutions Director at Arvato CRM Solutions. The huge surge in digital sales and engagement that brands have adapted to will be no temporary shift. There is much discourse around the negative impact on physical retail and the future of the high street. But rather than a demise into irrelevancy, bricks and mortar stores will continue to play a vital, yet different role in the drive towards experiential retail.
Authored by David Morton, Sales and Solutions Director at Arvato CRM Solutions. As consumers increasingly choose to engage with brands through digital platforms, the retail customer experience needs to adapt accordingly. Channels will need to be optimised to deliver proactive, next best action, insight-driven solutions, helping to drive sales as well as reacting to customer enquiries. There are three specific areas where the contact centre will need to focus in order to deliver an effective, highly personalised retail customer experience.
