Arvato automotive experts and organisations from the industry came together to discuss how businesses across the sector are preparing for future challenges at the latest ArvatoTalks event.
Led by motoring journalist, producer and TV presenter, Quentin Willson, ‘Transforming customer experience in automotive’ provided a platform for the industry to discuss how it should best approach a number of key issues, from adapting business models to meet the Government’s 2035 target to ban petrol, diesel and hybrid vehicles to working with disruptor brands as we move towards the era of the connected car.
Held at Hampton Manor near Birmingham on Thursday 12th March, experts from Arvato joined a host of key industry players from BMW, Mazda, Enterprise, the AA, the RAC, Pendragon, Wesleyan Insurance, Mobilise, Eckoh, the Rialto Consultancy and the UK Contact Centre Forum (UKCCF).
Quentin, who is also a renowned industry campaigner, delivered a keynote on the future of electrification, the challenges brands will face and the new opportunities that will present themselves in aftercare and upselling new services to customers, before leading three round table discussions with the attendees.
The exclusive event was the third instalment of the ArvatoTalks series, following ‘Customer service in the age of automation’ held in September 2018
David Morton, Sales and Solutions Director, Arvato CRM Solutions UK, said: “The onset of electrification, the introduction of new market players and advances in the connected car are paving the way for a revolution in service delivery and subsequently, how consumers will interact with not only automotive brands, but businesses across the customer supply chain.
“It was clear from the dialogue that we’re all committed to the same thing – ensuring we continue to improve services for customers and adapt our models to meet their needs. The challenges the sector faces can’t be tackled by one individual, business or industry body, we must work together. Thanks to all our attendees and we look forward to the next event in our ArvatoTalks series.”