Arvato’s team in Chesterfield is backing a training initiative designed to equip young people in the region with digital skills.
As part of our sponsorship of the Digital Advantage project, taking place this week at DCAS Chesterfield, we are helping twelve 16-18-year olds who are not in education, employment or training (NEET) to improve their employability and digital skills. The best performing students will be offered work placements at leading companies across the region,
Digital Advantage is a pop-up digital agency, run by The White Room who provide training and apprenticeships for companies working in or with digital media. The agency captures the energy of the digital revolution that is sweeping around the world to bring industry trainers, work experience and digital skills into colleges or schools.
The project is taking place over five days from 12th to 17th November, during which time the group will develop a digital business proposition. They are supported by industry leaders who will guide them in the development of a prototype digital business, website and video pitch to a panel of experts. The various tasks will help the students deepen their understanding of digital businesses and learn how to successfully break into the industry.
Arvato has previously sponsored the scheme in Sefton, offering work placements to two young people taking part in the initiative to help kick-start their careers.
Damon Bruce, Head of Operations at Chesterfield, Arvato UK & Ireland, said: “Creating opportunities for young people in our local area is really important to us, helping them unlock digital talent and developing skills that will be crucial to the success of businesses up and down the UK. The Digital Advantage scheme is a fantastic initiative that helps the participants to develop their creative and digital knowledge and translate this into a work environment.
“After the success of the scheme in Sefton we’re excited to see the results of the Chesterfield project. We’ll be following the project closely as we look out for the next generation of talent in the digital world.”
For more information on the Digital Advantage programme please click here