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Retail CX: Is there a personalisation ceiling?

Authored by David Morton, Sales & Solutions Director at Arvato CRM Solutions. Customers now expect ‘hyper-personalisation’ from the companies they shop with – but is there a limit to what retailers can and should do when it comes to personalisation efforts? And what technologies will drive brands towards increasingly bespoke customer service?


Arvato Takes Home Top European Customer Service Award

We’ve won the bronze award for the ‘Outsourced Contact Centre of the Year’ at the coveted 2021 European Contact Centre & Customer Service Awards (ECCCSAs). This follows a year of high performance, including accelerating a two-year transformation plan into two months, ensuring operational resilience for our clients, while simultaneously improving the quality, speed, and effectiveness of services.


Arvato scoops two top Welsh contact centre awards, after being named a finalist for fourth year in a row

We’ve won two awards at the Welsh Contact Centre Awards 2021 for ‘Best COVID-19 Strategy’ and ‘Apprentice/Newcomer of the Year’ for Alun Hope, as well as being shortlisted for a further two categories. This follows a year of high performance, moving to a work from home model, improved employee engagement and communication, while ensuring operational resiliency – and it’s the fourth consecutive year that we’ve been shortlisted at these awards.


Arvato Automotive Campaign Shortlisted For Top Marketing Award

Our ‘Countdown to 2030’ external marketing and communications campaign has been named as a finalist in the ‘Best lead generation or nurturing campaign’ category at the 2021 B2B Marketing Awards. The integrated campaign marked the first-time businesses in the electric vehicle ecosystem came together to openly discuss the customer experience (CX) challenges of an electric future.