Authored by Parham Saebi, Customer Service Solutions Director at Arvato CRM Solutions. Retailers are now being challenged to deliver customer experience that is ‘hyper-personalised’. Getting it right can help brands both win and retain customers, boost revenue streams, reduce customer effort and improve the overall customer experience.
Arvato has collaborated with Retail Week to explore how retail brands are transforming their business models to meet the challenges of the pandemic and evolving consumer needs. In a new article, we highlight the five key steps from the report that retailers should follow to create a world-class customer experience, to drive sales in 2021 and beyond.
Authored by Parham Saebi, Customer Service Solutions Director at Arvato CRM Solutions. While subscription models may not be new to the retail industry, they will play an increasingly central role in the future. With the right technology in place, they offer increasing opportunity for brands to diversify their offerings while building their customer relationships and loyalty.
Our CEO, Debra Maxwell, joined members of the outsourcing industry in a forum to discuss what companies in the sector must do to ensure gender imbalance becomes a thing of the past.
Authored by Parham Saebi, Customer Service Solutions Director at Arvato CRM Solutions. Livestream e-commerce is a channel that has exploded in popularity in China and could provide UK brands with a new and powerful way to engage and interact with customers online. What does it entail, and how could it benefit brands in the UK?
Authored by David Morton, Sales and Solutions Director at Arvato CRM Solutions. The huge surge in digital sales and engagement that brands have adapted to will be no temporary shift. There is much discourse around the negative impact on physical retail and the future of the high street. But rather than a demise into irrelevancy, bricks and mortar stores will continue to play a vital, yet different role in the drive towards experiential retail.
Authored by David Morton, Sales and Solutions Director at Arvato CRM Solutions. As consumers increasingly choose to engage with brands through digital platforms, the retail customer experience needs to adapt accordingly. Channels will need to be optimised to deliver proactive, next best action, insight-driven solutions, helping to drive sales as well as reacting to customer enquiries. There are three specific areas where the contact centre will need to focus in order to deliver an effective, highly personalised retail customer experience.
We’ve won a place on the UK Government’s new Digital Outcomes and Specialists (DOS5) framework for the third year in a row. The agreement helps the public sector buy, design, build and deliver bespoke and secure digital solutions using a flexible approach to procurement.
Our Shared Service Centre in Swansea has donated spare IT equipment to a local school, Pentrehafod Comprehensive, to support students with home-learning during the national lockdown.
Our Shared Service Centre in Swansea has won the accolade of ‘Shared Service Centre of the Year’ at the coveted 2020 Welsh Contact Centre Awards, after being shortlisted for four categories. This follows a year of high performance, securing a significant contract extension and achieving industry-leading technology and customer service accreditations.
