SOCIAL
The social state of play: what’s next for social selling?
Blog
1
Dec
2021

The social state of play: what’s next for social selling?

Authored by Mike Sloman, Business Development Director at Arvato CRM Solutions. We are ‘always on’ consumers now, which means social commerce is essential to the channel mix. The point of ‘inspiration’ must be as close as possible to the point of ‘check-out’, making it as simple as possible to buy whilst removing the drop-off points that result in abandoned transactions. But what’s next for social selling?

26
Nov
2021

Retail CX: Is there a personalisation ceiling?

Authored by David Morton, Sales & Solutions Director at Arvato CRM Solutions. Customers now expect ‘hyper-personalisation’ from the companies they shop with – but is there a limit to what retailers can and should do when it comes to personalisation efforts? And what technologies will drive brands towards increasingly bespoke customer service?

13
Jul
2021

Beating the backlog: how intelligent automation can clear the HR admin burden

Authored by Mike Stewart, Business Development Director – Digital Automation at Arvato CRM Solutions. Automating HR processes can help relieve administrative pressure, introducing significant new efficiencies and freeing up employees to focus on more strategic and business-critical tasks. But how does it work in practice, and how much of an impact can it really make?

9
Jul
2021

The three stages to implementing your automation solution

Authored by Mike Stewart, Business Development Director – Digital Automation at Arvato CRM Solutions. Automation can be a transformative force in the back office. Here are the three key stages we work through with our clients when implementing our end-to-end ProcessAutomate solution to optimise the benefits to their operations.

7
Jul
2021

Digital transformation can deliver hyper-personalisation

Authored by Parham Saebi, Customer Service Solutions Director at Arvato CRM Solutions. Customers are more likely to buy from a business that offers highly personalised experiences, but delivering them can be problematic. The answer lies in implementing new technology to transform how you collate and use data and the ability to adapt to changes in preferences or circumstances in real-time.

8
Apr
2021

What is hyper-personalisation and how do you do it effectively?

Authored by Parham Saebi, Customer Service Solutions Director at Arvato CRM Solutions. Retailers are now being challenged to deliver customer experience that is ‘hyper-personalised’. Getting it right can help brands both win and retain customers, boost revenue streams, reduce customer effort and improve the overall customer experience.

4
Mar
2021

Revolutionising retail through subscription

Authored by Parham Saebi, Customer Service Solutions Director at Arvato CRM Solutions. While subscription models may not be new to the retail industry, they will play an increasingly central role in the future. With the right technology in place, they offer increasing opportunity for brands to diversify their offerings while building their customer relationships and loyalty.