The three key benefits of including automation in your CX transformation strategy
Blog
13 Jul
2021

Beating the backlog: how intelligent automation can clear the HR admin burden

Authored by Mike Stewart, Business Development Director - Digital Automation at Arvato CRM Solutions. Automating HR processes can help relieve administrative pressure, introducing significant new efficiencies and freeing up employees to focus on more strategic and business-critical tasks. But how does it work in practice, and how much of an impact can it really make?

09 Jul
2021

The three stages to implementing your automation solution

Authored by Mike Stewart, Business Development Director - Digital Automation at Arvato CRM Solutions. Automation can be a transformative force in the back office. Here are the three key stages we work through with our clients when implementing our end-to-end ProcessAutomate solution to optimise the benefits to their operations.

07 Jul
2021

Digital transformation can deliver hyper-personalisation

Authored by Parham Saebi, Customer Service Solutions Director at Arvato CRM Solutions. Customers are more likely to buy from a business that offers highly personalised experiences, but delivering them can be problematic. The answer lies in implementing new technology to transform how you collate and use data and the ability to adapt to changes in preferences or circumstances in real-time.

08 Apr
2021

What is hyper-personalisation and how do you do it effectively?

Authored by Parham Saebi, Customer Service Solutions Director at Arvato CRM Solutions. Retailers are now being challenged to deliver customer experience that is ‘hyper-personalised’. Getting it right can help brands both win and retain customers, boost revenue streams, reduce customer effort and improve the overall customer experience.

04 Mar
2021

Revolutionising retail through subscription

Authored by Parham Saebi, Customer Service Solutions Director at Arvato CRM Solutions. While subscription models may not be new to the retail industry, they will play an increasingly central role in the future. With the right technology in place, they offer increasing opportunity for brands to diversify their offerings while building their customer relationships and loyalty.

20 Jan
2021

A new future for bricks and mortar

Authored by David Morton, Sales and Solutions Director at Arvato CRM Solutions. The huge surge in digital sales and engagement that brands have adapted to will be no temporary shift. There is much discourse around the negative impact on physical retail and the future of the high street. But rather than a demise into irrelevancy, bricks and mortar stores will continue to play a vital, yet different role in the drive towards experiential retail.

20 Jan
2021

Three reasons the contact centre remains crucial to the retail customer experience

Authored by David Morton, Sales and Solutions Director at Arvato CRM Solutions. As consumers increasingly choose to engage with brands through digital platforms, the retail customer experience needs to adapt accordingly. Channels will need to be optimised to deliver proactive, next best action, insight-driven solutions, helping to drive sales as well as reacting to customer enquiries. There are three specific areas where the contact centre will need to focus in order to deliver an effective, highly personalised retail customer experience.

14 Oct
2020

Transform your contact centre to meet the efficiency challenge

Authored by Parham Saebi, Customer Service Solutions Director at Arvato CRM Solutions. The events of recent months have intensified the pressure on authorities across the public sector to provide timely, effective citizen services. By optimising processes with the latest technology, from robotic process automation (RPA) to artificial intelligence (AI), government bodies and local councils can enhance their public services while introducing significant new efficiencies.