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How to deliver a single view of your customers
Blog
16
Feb
2022

How to deliver a single view of your customers

Authored by Mike Sloman, Business Development Director at Arvato CRM Solutions. It’s essential that brands have an in-depth understanding of their customers to deliver the seamless, highly-personalised experiences that they expect in today’s retail environment. Here’s how we’re helping our clients deliver the all-important ‘single view’, and also benefit from putting the data they collate to effective use.

26
Jan
2022

How retailers can use tech to augment human agents

Authored by Mike Sloman, Business Development Director at Arvato CRM Solutions. Customers want speed, accuracy and personalisation, but not if it means a service that feels cold and without a human touch. Part of achieving this is balancing the unique skills and capabilities of human agents with the speed and analytical power of technology – using the right resource, at the right time, to get the right outcome.

4
Jan
2022

How can tech-driven customer service help deliver net-zero retail?

Authored by David Morton, Sales & Solutions Director at Arvato CRM Solutions. While it might not be the first thing that springs to mind when thinking about sustainability strategies, customer experience – supported by the right technology – has an important part to play in helping brands reduce their environmental footprint.

1
Dec
2021

The social state of play: what’s next for social selling?

Authored by Mike Sloman, Business Development Director at Arvato CRM Solutions. We are ‘always on’ consumers now, which means social commerce is essential to the channel mix. The point of ‘inspiration’ must be as close as possible to the point of ‘check-out’, making it as simple as possible to buy whilst removing the drop-off points that result in abandoned transactions. But what’s next for social selling?

26
Nov
2021

Retail CX: Is there a personalisation ceiling?

Authored by David Morton, Sales & Solutions Director at Arvato CRM Solutions. Customers now expect ‘hyper-personalisation’ from the companies they shop with – but is there a limit to what retailers can and should do when it comes to personalisation efforts? And what technologies will drive brands towards increasingly bespoke customer service?

13
Jul
2021

Beating the backlog: how intelligent automation can clear the HR admin burden

Authored by Mike Stewart, Business Development Director – Digital Automation at Arvato CRM Solutions. Automating HR processes can help relieve administrative pressure, introducing significant new efficiencies and freeing up employees to focus on more strategic and business-critical tasks. But how does it work in practice, and how much of an impact can it really make?

9
Jul
2021

The three stages to implementing your automation solution

Authored by Mike Stewart, Business Development Director – Digital Automation at Arvato CRM Solutions. Automation can be a transformative force in the back office. Here are the three key stages we work through with our clients when implementing our end-to-end ProcessAutomate solution to optimise the benefits to their operations.

7
Jul
2021

Digital transformation can deliver hyper-personalisation

Authored by Parham Saebi, Customer Service Solutions Director at Arvato CRM Solutions. Customers are more likely to buy from a business that offers highly personalised experiences, but delivering them can be problematic. The answer lies in implementing new technology to transform how you collate and use data and the ability to adapt to changes in preferences or circumstances in real-time.