Looking ahead to what the future holds for customer experience
We’re living through some of the most turbulent times UK retail has ever seen. Brands are racing to meet the shifts in consumer demand and transform their customer experience models to outperform their rivals.
As Luke Schönenberger, Senior Ecommerce Manager at Benefits Cosmetics explains: “Retailers now have to future-proof for an accelerated digital transformation and the higher expectations that now come from the consumer.”
So how are brands reacting and how are they changing how they engage with consumers?
Read exclusive commentary from:
Ahmed Aboukar
Business Development
Arvato CRM Solutions
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