The pandemic has paved the way for digital solutions – including virtual technology, AR and AI – to bridge the online/offline divide and keep customers happy.
From virtual assistants and channels such as live-stream e-commerce, to digital try-before-you-buy experiences covering fashion, furniture and beauty, this is an aspect of retail innovation with untold potential.
During a recent webinar which we ran in partnership with Retail Week, we spoke alongside established retailers and sector disruptors about how new technologies will shape the future of retail customer experience, meet consumer demand for ever-greater personalisation and how it can help brands stand out from their competitors.
Watch the on-demand session to hear from:
- James Brewer, Digital and Brand Director, DFS
- Simon Leesley, Managing Director, Stitch Fix UK
- David Morton, Sales & Solutions Director, Arvato
- Grace Bowden, Head of Content, Retail Week