Arvato’s ‘Be 100% You Every Day’ strategy has won Silver in the innovation category of the Communicate: Internal Communications and Engagement Awards.
The awards celebrate outstanding achievements in internal communications and their impact on business performance and role in boosting employee engagement. The Best Innovation category recognises the most creative approaches to internal comms, as well as their problem-solving approach and impact on the wider organisation.
We launched ‘Be 100% You Every Day’ in January 2019 to create a unified identity across our employee network and define what it means to work for Arvato. This involved a series of new initiatives from a dedicated awards programme and Q&A platform, to an image-led marketing campaign activated through vinyl stickers, posters and photo frames for employees to personalise.
The judges praised the campaign’s Big Debate initiative, which invites a panel of representative employees from every section of the business to discuss new ideas and initiatives directly with our CEO, Debra Maxwell and HR Director, Sally Neale. They were also impressed by the fun-filled tone and comprehensive nature of the overall strategy. The competitors for this category included Unilever and Edelman, GVC, Natwest Group and McCann Synergy and NHS Leeds Clinical Commissioning Group.
Sally Neale, HR Director, Arvato CRM Solutions UK said: “This award win recognises the significant impact that the ‘Be 100% You Every Day’ programme has had on amplifying employee voices and transforming our approach to decision-making.
“The Big Debate has been pivotal to this, creating a dedicated channel between our employees and the leadership team. It has already delivered a series of successes, including the development of a refreshed learning and development programme for our agents, a series of new environmental policies and processes, and the winners of the Be 100% You Awards.
“Overall, the wider ‘Be 100% You Every Day’ strategy has produced great results, including a 15 per cent increase in the number of employees who would recommend Arvato, and a 10 per cent increase in motivation across the business. We’re very proud of this achievement and excited to build on the momentum we’ve created so far, with a number of exciting initiatives in the pipeline.”
Additional successes of the campaign include a 408 per cent increase in participation for Arvato’s employee ‘Pulse’ survey and 71 per cent of employees being aware of all of our various internal comms channels.
You can find out more about the winners across all the categories here.