Our Head of Client relations, Parham Saebi, has been featured in Customer Experience Magazine discussing four areas where Virtual Reality (VR) and Augmented Reality (AR) could offer companies the chance to create new, immersive experiences for consumers and customer service agents.
Parham argues that “Because of their inherent differences, these technologies will provide diverse opportunities for businesses. VR, which uses a headset to immerse the user in a virtual world, holds the potential to simulate a specific experience for a consumer or employee, from driving a car to trying out a holiday destination. AR, on the other hand, superimposes a computer-generated image on to a user’s view of the real world, meaning it could be used to guide consumers when they’re using a product or service or as a new support tool in a customer service setting.”
He said: “Both VR and AR offer the potential to completely open up new prospects for brands – it’s not a question of whether they will become indispensable, but when.”
“Now is the time for businesses to start considering application scenarios and how to integrate the technology into their customer service operations, to ensure that they are well positioned to maximise their value.”
You can read the full story here