Commentary from Mark Brown about the role of social media in protecting your brand and delivering excellent customer service has been featured in this week's Utility Week.
"A friendly voice on the end of a telephone solving a problem or answering a query remains important. But, as the Facebook generation turns into the next generation of bill payers, whether a query can be asked and answered in 140 characters or fewer is likely to be one way in which customers judge your customer service."
To read the full article, visit Utility Week's website.
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