Insight to Action drives our ability to enhance the customer experience, reduce costs and increase revenues, and is core to our added-value offering.
Our planning team works closely with clients to understand the customer journey, analysing data, optimising processes, forecasting resource levels and planning effective campaigns.
We apply ‘Insight to Action’ continuously, focusing on developing two types of insight to deliver tangible results for our clients:
Using journey mapping and data analysis techniques, we develop frameworks and define opportunities for improvement:
Premium car brand:
Leading deals engine:
By analysing customer contact data, we’re able to provide valuable, actionable insights that drive the effectiveness of customer contacts.
In our long-term partnership with the UK’s national cycling charity CTC, we have full responsibility for membership services for the charity’s 70,000 members. The deep insight we’ve gained into members’ preferences has enabled us to:
arvato recently supported CTC’s transition to full charity status by providing insights into the organisations’ membership and developing new positioning for use in communications.
Luxury car brand:
arvato is the primary point of contact for new and existing customers, managing multi-channel enquiries in English, German, French and Italian. Our outsourced contact centre services cover the entire customer lifecycle, including:
A key driver for the partnership is arvato’s ability to harness insights from customer contacts, enabling our client to develop targeted marketing and sales strategies and to deliver a unique customer service experience.