



New channels mean new rules, and we help our customers understand and manage customer contact effectively in the online environment. We maintain the integrity of content such as online adverts and manage online communities using policies that protect the brand. We also promote contact strategies that drive customers to resolve queries using the web, rather than the contact centre, driving down call volumes and therefore reducing cost.
We also helped increase online membership applications for CTC by over 50% between 2008 and 2010, through a new website.
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