Skip to Navigation

client search

  • Texaco

    arvato's platform acts as a central hub for all services relating to the loyalty programme including the customer service centre, fulfilment, promotions, rewards management, analytics, reporting, audit and campaign management

Texaco

case studies


Download PDF
29/10/2012

star rewards

arvato’s bespoke loyalty platform is fuelling the transformation of Valero Energy’s Texaco branded Star Rewards loyalty programme.

Read a short version of the Texaco case study here ›

what's new? Texaco and arvato

11/12/2012
arvato confirmed as runner up in Marketing’s 2012 Contact Centre Agency of the Year

Celebrations at arvato as we've been commended as 2012 Contact Centre Agency of the Year by Marketing magazine, for the third year running!

more
22/03/2012
arvato fuels transformation of the Texaco brand Star Rewards loyalty programme

London, 22nd March 2012 – arvato has successfully developed and implemented a bespoke loyalty platform for Valero Energy Ltd.’s Texaco branded Star Rewards card based loyalty programme. Valero markets fuel under the Texaco brand through the largest independent network of service stations in the UK. The migration of the Star Rewards IT platform will deliver a number of market-leading business processes that should help deliver a stronger commercial ROI.

more