arvato's platform acts as a central hub for all services relating to the loyalty programme including the customer service centre, fulfilment, promotions, rewards management, analytics, reporting, audit and campaign management
London, 22nd March 2012 – arvato has successfully developed and implemented a bespoke loyalty platform for Valero Energy Ltd.’s Texaco branded Star Rewards card based loyalty programme. Valero markets fuel under the Texaco brand through the largest independent network of service stations in the UK. The migration of the Star Rewards IT platform will deliver a number of market-leading business processes that should help deliver a stronger commercial ROI.
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