AstraZeneca and arvato create innovative customer relationship programme
“Our partnership with arvato has enabled us to develop a new approach to customer relationship building by offering information about our medicines and services by telephone to GP practices, regardless of where they are in the country. Following the success of the pilot, we’re looking forward to integrating TeleReach into our long-term marketing plans to add value to our customers and support AstraZeneca’s expectations in brand growth.” Paul Campbell, National Channels Leader – TeleReach, AstraZeneca
London, 7th March 2013 – AstraZeneca’s UK Marketing Company, based in Luton, has extended its partnership with arvato UK & Ireland to develop and manage a multi-channel educational and patient support service aimed at practice nurses. The new AZ Exchange programme is designed to build strong relationships with nurses by offering the opportunity to engage in dialogue about AstraZeneca’s medicines and services.
London, 7th March 2011 – The UK Marketing Company of AstraZeneca, one of the world’s leading pharmaceutical companies, has appointed arvato to design and manage a new support and information service for healthcare professionals.
Discover the many benefits arvato can bring to your organisation. We have a collaborative way of working and a track record of delivering on our promises. But don’t just take our word for it, read about how our clients have reaped the rewards of a partnership with arvato.