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  • video: arvato and AstraZeneca

    arvato increased the number of conversations AstraZeneca was able to have with UK healthcare professionals, over and above traditional face-to-face interactions

AstraZeneca

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12/06/2012

healthy conversations:

AstraZeneca and arvato create innovative customer relationship programme 

“Our partnership with arvato has enabled us to develop a new approach to customer relationship building by offering information about our medicines and services by telephone to GP practices, regardless of where they are in the country. Following the success of the pilot, we’re looking forward to integrating TeleReach into our long-term marketing plans to add value to our customers and support AstraZeneca’s expectations in brand growth.” Paul Campbell, National Channels Leader – TeleReach, AstraZeneca

Read the full AstraZeneca case study here ›

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27/03/2012

healthy conversations

arvato manages an innovative support and information service for healthcare professionals on behalf of AstraZeneca’s UK Marketing Company, part of the leading pharmaceutical company.

Read a short version of the AstraZeneca case study here ›

what's new? AstraZeneca and arvato

07/03/2013
AstraZeneca and arvato extend partnership to launch customer relationship programme for nurses

London, 7th March 2013 – AstraZeneca’s UK Marketing Company, based in Luton, has extended its partnership with arvato UK & Ireland to develop and manage a multi-channel educational and patient support service aimed at practice nurses. The new AZ Exchange programme is designed to build strong relationships with nurses by offering the opportunity to engage in dialogue about AstraZeneca’s medicines and services. 

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11/12/2012
arvato confirmed as runner up in Marketing’s 2012 Contact Centre Agency of the Year

Celebrations at arvato as we've been commended as 2012 Contact Centre Agency of the Year by Marketing magazine, for the third year running!

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07/03/2011
arvato develops innovative customer relationship programme with AstraZeneca UK

London, 7th March 2011 – The UK Marketing Company of AstraZeneca, one of the world’s leading pharmaceutical companies, has appointed arvato to design and manage a new support and information service for healthcare professionals.

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